The IT market is highly competitive. The aim was therefore to establish PKN more firmly in the market with creative, target-orientated measures. Both sides consciously ensured that the visual language and creative realisation had a lot of Berlin flair and a twinkle in the eye. In addition to target group-oriented communication using digital tools and active support in lead generation, the annual realisation of the PKN summer party for customers and partners is also part of the remit. New sales documents and a new website were also implemented.