The B2B marketing and sales specialist Butter and Salt tech marketing GmbH presents itself in a new online dress. On the new corporate website, the Berlin based agency presents itself in detail and provides insights into the daily strategy development and its implementation in national and international business with many references.
“You can always recognize a cobbler by the holes in his shoe, and this was the same for us. Since our founding in 2015, we have built about 60 websites and landing pages, but our own had not met our requirements for a long time,” says Florian Schildein, managing partner of Butter and Salt GmbH. Schildein and his team had two goals: on the one hand, the competence in the field of digital marketing should be clearly documented by the new website, but on the other hand, a detailed insight into the services on a strategic and creative level should be given.
In addition to detailed information, also on strategic services, many client references are presented. “For some clients, we could not even show all the work on our new website. Partially, we are the outsourced marketing department for individual companies. Therefore a lot of material comes together here and only excerpts can be shown,” Schildein explains. In the meantime, Butter and Salt supports more than 30 B2B companies, 22 of those are customers from the electronics manufacturing industry. “At the moment, however, we are receiving more and more enquiries from the areas of robotics, automation, plastics and packaging and technical services sectors. That is, why it is important to us that we also show these companies that we feel at home in other industries besides the electronics industry,” Schildein explains.
In this context, strategic support services in the area of digital marketing are increasingly requested. “The reason for this development is the Corona pandemic. Many companies have already realised in the first lockdown that they have to change their marketing and communication due to the elimination of trade fairs and customer appointments. Online and digitalised marketing moved to centre stage,” Schildein continues. Through its clear B2B orientation, market understanding and creative, internal implementation options, Butter and Salt has been able to help many companies strategically in the recent months. “That is why it is all the more important that we are also digitally up to date with a new website,” Schildein is pleased to say.