The USA remain one of Germany’s most important economic partners. For German companies in the electronics manufacturing sector, the USA is also of particular interest, as proven by the numerous annual participations in APEX. Therefore, Butter and Salt expands its consulting services in the segment of strategic sales consulting for the USA with the attorney Julius K. Niesert.
“Especially small and medium-sized clients who want to enter the US market are asking us frequently which legal aspects have to be considered. Especially the topic of warranties and possible claims in the event of damages is of interest, but also the founding of sales subsidiaries in the USA”, explains Florian Schildein, managing partner of Butter and Salt GmbH. All factors must be considered when implementing a market entry or sales strategy. That is why Butter and Salt is cooperating with the Berlin based attorney Niesert.
Niesert has worked as an attorney in New York for 15 years before returning to Berlin in 2018. “Due to his excellent legal network, he is the ideal partner for us and our clients,” says Schildein. When implementing a sales strategy, it must reflect not only economically but also all legal aspects must be taken into consideration. This step is particularly important in such a significant, but in parts also unfamiliar, market as the US. It is not only about the classical questions about warranties, etc., but also, for example, about proofreading and the legal assessment of contracts.
As part of the cooperation, Niesert and Butter and Salt have already helped an industrial company set up a sales subsidiary in the US. Together with Niesert’s US partners and tax advisors, the entire incorporation was implemented, including the preparation of the contract between the partners and the entry in the trade registry. “This service is also available to US companies that are interested in the German market and are looking for partners or their own operations,” Schildein and Niesert explain.
Butter and Salt will also participate in the productronica 2019 and would be pleased to meet you at booth 540 in hall A2.